CPG brands sell everywhere at once — their own store, Amazon, wholesale accounts and national retail — and each channel has its own rules. Fulfillment EZ runs all of them from one inventory pool with retail compliance, marketplace prep and DTC same-day shipping.
- DTC, marketplace, wholesale and retail from one pool
- EDI and retail routing guide compliance
- Display, multi-pack and club store kitting
- Lot tracking and FIFO rotation
One inventory, four sets of rules
A single CPG SKU may ship as a DTC parcel, an Amazon replenishment carton, a wholesale case and a retail pallet with an SSCC label — each with different packaging, labeling, documentation and timing requirements.
Split that across multiple providers and you hold safety stock several times over, reconcile inventory across systems, and still get surprised by a chargeback nobody was tracking.
- Channel-specific packaging and labeling requirements
- Retail chargebacks for routing guide violations
- Duplicated safety stock across providers
- Allocation conflicts between channels
How we fulfill CPG brands
Channel rules are configured once and enforced automatically: DTC packing rules, marketplace prep specifications, wholesale case configurations and retail pallet and SSCC labeling standards all live in the same workflow.
Allocation rules protect committed retail orders without freezing stock your store could sell, and the dashboard shows the DTC days-of-cover impact of a large purchase order before you accept it.
- One inventory pool serving every channel
- EDI 850/856/810 and routing guide enforcement
- Marketplace prep and forwarding included
- Channel allocation rules with cover impact visibility
From DTC launch to retail distribution
The transition from DTC-only to retail is where many CPG brands stumble operationally, because retail compliance is unforgiving and chargebacks arrive quietly. Configuring routing guides properly the first time is far cheaper than learning them through penalties.
In-house kitting means club packs, retail displays and promotional bundles are built from existing component inventory rather than through a separate co-packer with its own lead times.