Fulfillment EZ runs direct-to-consumer fulfillment for ecommerce brands that have outgrown a garage, a spare bay, or a 3PL that stopped answering the phone. Orders stream in from Shopify, WooCommerce, Amazon, TikTok Shop and custom APIs, get picked and packed under barcode control in our Southern California warehouse, and ship the same day when they land before the 2pm PT cutoff.
- Same-day shipping on orders received by 2pm PT
- 99.9% pick-and-pack accuracy verified by scan and weight check
- Branded inserts, custom mailers and unboxing rules per SKU
- Live inventory pushed back to every sales channel
What direct-to-consumer fulfillment actually includes
DTC fulfillment is the full chain between a customer clicking Buy and a parcel arriving at their door. That means receiving your inbound freight, putting stock away to bin locations, holding available-to-sell counts accurate across channels, picking each order under barcode guidance, packing to your presentation standard, rate-shopping the label, and handing the parcel to a carrier the same day.
The difference between a good 3PL and a costly one is usually not the pick fee — it is how many orders go out wrong, how many are late, and how much you overpay in shipping zones. We measure all three and publish them in your dashboard, so you are managing a scoreboard instead of trusting a promise.
- Inbound receiving with carton-level scan verification
- Bin-level put-away mapped in the Warehance WMS
- Barcode-guided picking with packaging rules per SKU
- Weight and contents QC before the box is sealed
- Automatic carrier rate shopping across USPS, UPS, FedEx and DHL
Why growing DTC brands move fulfillment to Southern California
Southern California puts your inventory next to the ports that most consumer goods enter through and inside one-day ground range of the largest consumer market on the West Coast. From our Inland Empire operation, a ground parcel reaches Los Angeles and Phoenix in one day, Seattle and Denver in two, and most of the Midwest and South in three.
For brands importing from Asia, the port proximity removes an entire domestic leg. Containers get drayed, received and put away without a cross-country line-haul, which cuts both freight cost and the time between paying for inventory and being able to sell it.
The technology behind every DTC order
Our warehouse management system is built in-house and included with every account. There are no per-seat fees, no bolt-on portal charges, and no gap between what your dashboard says and what is physically on the shelf, because the same system that runs the floor is the one you log into.
You get live inventory at bin level, order status from received through delivered, cost-per-order and zone-mix analytics, SLA adherence reporting and scheduled exports. When something goes wrong — a short-pick, a carrier exception, a low-stock SKU — the system flags it before your customer service inbox does.
Pricing that scales with your order volume
DTC fulfillment pricing is a per-order pick fee with the first item included, additional item fees, packaging materials, and monthly storage by pallet, shelf or bin. We do not bill for receiving, integration setup, portal access, or account management.
As volume grows the per-order rate steps down automatically at published breakpoints, so scaling does not require renegotiating a contract every quarter.
Integrations with Shopify, Amazon, TikTok Shop and the rest of your stack
Orders reach the warehouse through native integrations rather than spreadsheet uploads. Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, Wix, Squarespace, Amazon Seller Central, Walmart Marketplace, eBay, Etsy, Faire and TikTok Shop connect in minutes, and anything unusual connects through our REST API or a middleware platform such as Celigo or Zapier.
The connection is bidirectional. Orders and customer addresses flow in, tracking numbers and fulfillment status flow back out within seconds of the label printing, and inventory levels are pushed to every channel after each pick so a single unit is never sold twice. Multi-store brands running a US site, a wholesale portal and three marketplaces all draw from one physical pool with channel-level allocation rules on top.
Address validation, PO Box and APO handling, and fraud holds are applied before a pick ticket is created. That keeps undeliverable parcels from consuming a pick, a box and a label before anyone notices the address was wrong.
- Native Shopify, Amazon, Walmart, TikTok Shop and marketplace connectors
- REST API and webhooks for headless and custom storefronts
- Tracking and fulfillment status written back within seconds
- Channel-level inventory allocation from one physical pool
Peak season, promotions and product launches
Most DTC brands do a disproportionate share of annual volume in a handful of days: Black Friday, Cyber Monday, a launch drop, a creator post that lands. Capacity that is comfortable in July is the difference between a great quarter and a refund wave in November.
We plan peak with you in September. You share a forecast by week and SKU, we stage inventory closer to pack stations, pre-kit promotional bundles, pre-buy packaging, and schedule additional shifts against the curve. During the peak window you get daily throughput reporting rather than a weekly summary, so a backlog is visible on the day it starts forming.
Launches get the same treatment at smaller scale. Pre-orders can be held and released in a single wave, limited drops can be capped by quantity, and bundle SKUs can be built ahead of time so a launch day pick is one scan instead of six.
What switching 3PLs actually looks like
Brands hesitate to move because the last migration hurt. Ours is scoped as a project with dates: integration connected and tested in the first days, SKU catalog and packaging rules loaded while inventory is still at your current provider, a test batch of live orders shipped and inspected, then a cutover on a low-volume weekday with the old provider still holding safety stock.
Inventory can transfer in one move or in waves by SKU velocity. Either way you keep selling throughout — channels stay live, and orders route to whichever location holds the stock until the transfer completes.
- Typical go-live of 5 to 10 business days
- Test order batch inspected before live traffic cuts over
- Phased or single-move inventory transfer
- No receiving fee on your first inbound transfer
The metrics we hold ourselves to
Every account sees the same four numbers: on-time ship rate against the 2pm PT cutoff, order accuracy, inventory accuracy from cycle counts, and average cost per order including packaging and postage. They update daily and they are the basis of quarterly business reviews.
Publishing them changes the conversation. Instead of debating whether service is good, we look at whether accuracy dipped last Tuesday and what caused it — usually a new SKU without a scannable barcode, which is a fixable problem rather than a vague complaint.